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漂亮的色调艺术宣讲模板宣讲模板下载宣讲
1thethingaboutpredictions...IMGSRC:Flickr
2"Computersinthefuturemayweighnomorethan1.5tons."PopularMechanics,forecastingtherelentlessmarchofscience,1949
3"Ithinkthereisaworldmarketformaybefivecomputers."ThomasWatson,chairmanofIBM,1943
4"640Koughttobeenoughforanybody."BillGates,1981apocryphal
5"Thereisnoreasonanyonewouldwantacomputerintheirhome."KenOlson,president,chairmanandfounderofDigitalEquipmentCorp.,1977
6internetconnectivityDirtcheap,lighteningfast&“alwayson”internetComputerslight,dumbterminals:neednetconnectiontoworkMostapplicationsweb-basedforbestefficiencyIMGSRC:Flickr
7alldigitaldeviceswillbeconnected&networkedFromyourcar,radio,phone,fridge...“alwayson”AnunconnecteddigitaldevicewillbeastrangethingWiMaxconnectedsunglasseswithvoicepromptedHUD?
8riseofthemobileinternetRapidimprovementsinconnectivity&screensMobiletobedominantplatformforconnectingtonetworldwideJapan:happenedalready(mostlysurfwebthroughphones)Voicecallspoweredbyinternet&SMS/Texts->IMCellphoneselectronicwallets&banks=mainmethodofpaymentCitizensvoteforfirsttimeinelectionsviamobilephones?
9riseofindividual&entrepreneurOpensource=unprecedentedaccesstocode&applicationsCheaptocreatebusinessonline&makeownmediaTeenagerinbasementsameopp.asworkerinbigcompanyEXAMPLE:Newmobileoperatingsystem(Android)?
10stridesagainstdigitaldivideDevelopingworldjoinsdigitalecosystemviamobilephonesAlsobecomepartofeconomyviacellphonewalletMobilephonescheap&broadbandubiquitousIlliteracyissuesovercomebyvideo&audiostreamsCreatesnewareasofcollaborationandeducation
11almostnoprivacyonthewebYourdatawillbeoutthereItwillbeokbecauseeveryonewillbeinthesameboatSeeingalreadywithsoc.networkingserviceslikeFB
12theriseofthevirtualuniverseVirtualworldslikeSecondlifegomainstreamCometoforeasgraphiccards&broadbandimprovePotentiallyavisualalternativetotheworldwidewebStandards:differentworldsconnecttoeachotherseamlesslyVirtualcoupd’etatbySLcitizens?LindenLabscedesSLtodemocraticallyelectedvirtualgovt
13informationpollution&overloadNextbigchallengeishowtomanagemassesofinformationPeoplewillcomplainabout"digitalfatigue“&digitalnoiseFocusondevelopingfilters&aggregators“Switch-off"holidaysregularlyprescribedbyyourdoctorRiseofanti-digitalmovementsurging“getbacktobasics”Inresponsetoclutter,asecondworldwidewebannounced
14moregoogles&facebooksGoogle&FacebookfinallygetgoodcompetitionMicrosoftreleasesOScodeandgoesopensourceMSmakesrevenuebysellingadvertising&givingsupportAdvertisingismainbus.model(connectingsellers&buyers)FacebookbecomesavirtualOS/desktop,withMSinfluence
15declineofthenationstate?Govthaslessinfluence&controlthaneverbeforeTechnologiesthreatenexistingpower&economicrelationshipsAlso:musicindustryhasresisteddigitalaudioandNapsterButoppressiveregimesclampdownoninternetSomecountriesregressintodarkages
16...andmedia?
17mediadistribution&productionAllmediaeventuallydeliveredviainternetHardlyanyspecialistprint,tv,radiomediacompaniesleftAllfullyconverged,broadcasting&publishingviathenetMediaonmanydigitalplatformsMEDIAMEDIAMEDIAMEDIAMEDIAMEDIAMEDIAMEDIAMEDIAMEDIAMEDIAMEDIAMEDIA
18fragmentedmediaenvironmentNon-mediaplayersbecomedefactomediacompaniesMediaworldfilledwithnewcompetitorsCellphoneoperators,handsetmakers->mediacompaniesVodacomstopaggregating,startproducingowncontentOperatorsalreadybigmediacompanies(Voda:1,4musers)Battlebetweenmedia&cellphonecompaniesloomingMEDIAMEDIAMEDIAMEDIAMEDIAMEDIAMEDIAMEDIAMEDIAMEDIAMEDIAMEDIAMEDIA
19noweveryoneisamediaplayerBarriertoentrydropsevenmoredramaticallyRiseofthereaderandtheconsumerReaders:publishers,broadcasters:competitors&collaboratorsSmall,convergedmediachallengemediaconglomeratesMEDIAMEDIAMEDIAMEDIAMEDIAMEDIAMEDIAMEDIAMEDIAMEDIAMEDIAMEDIAMEDIA
20roleofmediachangesAlsocontentaggregators,facilitatorsBusinessmodel:captureaudienceviaallmeansMediacompanieslooktoownchannels:dealsforownphones?Contentportals->webapplications&servicesSocialnetworksaswellascontenthubsMEDIAMEDIAMEDIAMEDIAMEDIAMEDIAMEDIAMEDIAMEDIAMEDIAMEDIAMEDIAMEDIA
21isthistheendofprint?Books,newspapersmagazines...Readonflexibledigitalboards,alwaysconnectedWebsites&digitalnewspapersbecome“samething”Newspaperssmaller&niched,butnotextinctNewspapersbecomeexpensive,luxuryitemsAlifestyleitem:buyingan“experience”,partof“offtime”MEDIAMEDIAMEDIAMEDIAMEDIAMEDIAMEDIAMEDIAMEDIAMEDIAMEDIAMEDIAMEDIA
22IMGSRC:WANN
23...otherdevelopments
24othertrendsfornow&thefutureSemanticwebentrenchedArtificialintelligenceAttentioneconomyinfullswingSophisticatedpersonalisationofcontentLocation-based/mappingservicescommon&mobileVirtualisationeg:Amazon’sEC2&S3servicesWeb14.0???...;-)SRC:ReadWrite/Web,JaxonRice,Myblog
25Forgetcapitalismandtheclassstruggle...thedigitalrevolutionischangingthingsfarmoredramaticallythanthehypemongerseverimagined...themovefromasocietydominatedbyprintandbroadcastmassmediatotheageofinteractivityisatleastasdramaticasthemovefromfeudalismtocapitalism.Netocracy,byJanSöderqvistandAlexanderBard(2001)IMGSRC:Flickr
26Drivenbyinternetandmobilecommunications,networksareturningintothemajormeansofdoingbusiness...Simplyput,networkswillmaketheworldgoround.Socontrollingthenetworksofthisworldwillsooncountformorethancontrollingthecapital.Netocracy,byJanSöderqvistandAlexanderBard(2001)
27thankyou&questionsalsoavailable@www.slideshare.net/matthewbucklandcontact@matthewbuckland@gmail.com