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1摘 要说明：在两页纸内完本钱摘要【摘要内容参考】1.公司根本情况〔公司名称、成立时间、注册地区、注册资本，主要股东、股份比例，主营业务，主要资产，过去三年的销售收入、毛利润、纯利润，公司地点、、、联系人。〕2.主要管理者情况〔姓名、性别、年龄、籍贯，学历/学位、毕业院校，政治面目，行业从业年限，主要经历和经营业绩。〕3.产品/效劳描述〔产品/效劳介绍，产品技术水平，产品的新颖性、先进性和独特性，产品的竞争优势。〕4.研究与开发〔已有的技术成果及技术水平，研发队伍技术水平、竞争力及对外合作情况，已经投入的研发经费及今后投入方案，对研发人员的鼓励机制。〕5.行业及市场〔行业历史与前景，市场规模及增长趋势，行业竞争对手及本公司竞争优势，未来3年市场销售预测。〕6.营销策略〔在价格、促销、建立销售网络等各方面拟采取的策略及其可操作性和有效性，对销售人员的鼓励机制。〕7.产品制造〔生产方式，生产设备，质量保证，本钱控制。〕8.管理〔机构设置，员工持股，劳动合同，知识产权管理，人事方案。〕9.融资说明〔资金需求量、用途、使用方案，拟出让股份，投资者权利，退出方式。〕10.财务预测〔未来3年或5年的销售收入、利润、资产回报率等。〕11.风险控制〔工程实施可能出现的风险及拟采取的控制措施。〕12.加盟商及代理商情况〔现有加盟商及代理商数量、结构等级、费用往来情况、货物往来情况。〕注：根据事宜的具体开展，如上述材料缺乏时，须工程公司另行补充材料。目录33
2摘要目录第一局部 公司根本情况第二局部 公司管理层第三局部 产品/效劳第四局部 研究与开发第五局部 行业及市场情况第六局部 营销策略第七局部 产品制造第八局部 管理第九局部 融资说明第十局部 财务方案第十一局部 风险控制第十二局部 工程实施进度第十三局部 其它第一局部公司根本情况公司名称________________________________________33
3成立时间____________注册资本____________________________实际到位资本____________________其中现金到位________________________无形资产占股份比例____________%注册地点______________________________________________公司性质为：〔请填写公司性质，如：、股份、合伙企业、个人独资等，并说明其中国有成份比例、私有成份比例和外资比例〕公司沿革：〔说明自公司成立以来主营业务、股权〔股本〕结构、注册资本等公司根本情形的变动，并说明这些变动的原因。提供每次增资、变更的法人营业执照、协议、董事会或股东会决议、验资报告和章程〕_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________目前公司主要股东情况：〔列表说明目前股东的名称及其出资情况〕股东名称出资额出资形式股份比例联系人联系33
4甲方乙方丙方丁方戊方目前公司内部部门设置情况：〔以组织机构图来表示〕本公司的独资、控股、参股的公司以及非法人机构的情况：〔以图形方式表示，架构图、脑图〕公司曾经经营过的业务有____________________、____________________、____________________、____________________、____________________。公司目前经营的业务以及各自占销售收入和利润的比重____________________、____________________、____________________、____________________、____________________。主营业务为_________________________________________________。主要资产情况：土地使用权证〔包含取得方式〕；房产证；对于主要资产，是否设定了抵押等他项权利限制；对于目前帐上资产，说明是否经过评估调帐，假设有，提供评估报告；主要固定资产的成新度。33
5______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司目前职工情况：如：拥有员工________人，其中大专以上文化程度的有________人，占员工总数________%，大学本科以上的有_________人，占员工总数_________%，硕士学位〔含中级职称〕以上的有_________，占员工总数_________%，博士学位〔含高级职称〕以上的有_________人，占员工总数_________%；最好列表说明，如：员工人数大专以上大学本科硕士〔中级职称〕博士〔高级职称〕人数比例人数比例人数比例人数比例公司经营财务历史：〔注：要求企业以附件的形式提供前三年经审计的会计报表及附注，缺乏3年的，以设立开始计算〕〔单位：万元〕项目本年度前1年前2年前3年销售收入毛利润纯利润总资产33
6总负债净资产公司享受的优惠政策：是否国家/省级高新技术企业，增殖说、所得税等主要税种税率，要求提供相应文件。_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司近期及未来3~5年要实现的目标〔行业地位、销售收入、市场占有率、产品品牌以及公司股票上市等〕_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司近期及未来3~5年的开展方向、开展战略和要实现的目标：_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________33
7第二局部公司管理层董事会成员名单序号职务姓名工作单位联系1董事长2副董事长3董事4董事5董事6董事7董事8董事9董事董事长姓名_____________性别_____________年龄_____________籍贯______________学历_____________学位____________所学专业__________职称______________毕业院校____________________户口所在地____________联系___________33
8主要经历和业绩：〔着重描述在本行业内的技术和管理经验和成功事例〕_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________总经理姓名_____________性别_____________年龄_____________籍贯______________学历_____________学位____________所学专业__________职称______________毕业院校____________________户口所在地____________联系___________主要经历和业绩：〔着重描述在本行业内的技术和管理经验和成功事例〕_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________技术开发负责人姓名_____________性别_____________年龄_____________籍贯______________学历_____________学位____________所学专业__________职称33
9______________毕业院校____________________户口所在地____________联系___________主要经历和业绩：〔着重描述在本行业内的技术和管理经验和成功事例〕_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________市场营销负责人姓名_____________性别_____________年龄_____________籍______________学历_____________学位____________所学专业__________职称______________毕业院校____________________户口所在地____________联系___________财务负责人姓名_____________性别_____________年龄_____________籍贯______________学历_____________学位____________所学专业__________职称______________毕业院校____________________户口所在地____________联系___________主要经历和业绩：〔着重描述在本行业内的技术和管理经验和成功事例〕_________________________________________________________________33
10______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________其他对公司开展负有重要责任的人员〔可增加附页〕姓名_____________性别_____________年龄_____________籍贯______________学历_____________学位____________所学专业_______________________毕业院校____________________户口所在地____________联系___________主要经历和业绩：〔根据公司的需要，来描述不同人员在特定方面的专长〕_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________第三局部产品/效劳产品/效劳描述(这里尽可能详细介绍公司目前主要产品/效劳及拟投资新工程的产品/效劳的背景、目前所处开展阶段、与同行业其它公司同类产品/效劳的比拟，本公司产品/效劳33
11的新颖性、先进性和独特性，如拥有的专门技术、版权、配方、品牌、销售网络、许可证、专营权、特许权经营等。)_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司现有的和正在申请的知识产权〔专利、商标、版权、相关权证〕_______________________________________________________________________________________________________________________________________________________________________________________________________________专利申请情况〔专利证书〕_____________________________________________________________________产品商标注册情况〔商标证书〕_____________________________________________________________________公司是否已签署了有关专利权及其它知识产权转让或授权许可的协议等，如果有，请说明，并附主要条款_______________________________________________________________________________________________________________________________________________________________________________________________________________33
12_____________________________________________________________________目标市场：〔这里对产品面向的用户种类要进行详细说明〕______________________、_____________________、__________________________________________、_____________________、__________________________________________、_____________________、__________________________________________、_____________________、____________________产品更新换代周期：〔更新换代周期确实定要有资料来源〕_____________________________________________________________________产品标准：〔详细列明产品执行的标准〕___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________详细描述本公司产品/效劳的竞争优势〔包括性能、价格、效劳等方面〕________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________33
13产品的售后效劳网络和用户技术支持______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________第四局部研究与开发公司已往的研究与开发成果及其技术先进性〔包括技术鉴定情况、获国际、国家、省、市及有关部门和机构奖励情况〕____________________________________________________________________________________________________________________________________________________________________________________________________________公司拟开发技术、产品的成熟程度____________________________________________________________________________________________________________________________________________________________________________技术、产品的环保情况___________________________________________________________________________________________________________________公司参与制订产品或技术的行业标准和质量检测标准情况______________________________________________________________________________________________________________________________________________________________________________________________________________________________33
14国内外情况，公司在技术与产品开发方面的国内外竞争对手〔5家〕情况，以及公司为提高竞争力拟采取的措施。____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________到目前为止，公司在技术开发方面的资金总投入是多少，方案再投入的开发资金是多少〔列表说明每年购置开发设备、开发人员工资、试验检测费用、以及与开发有关的其它费用〕_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________请说明，今后为保证产品质量、产品升级换代和保持技术先进水平，公司的开发方向、开发重点和正在开发的技术和产品______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________研发人员构成情况：包括学历、主要开发成果、该局部33
15人员占公司员工的比例___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司现有技术开发资源以及技术储藏情况______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司寻求技术开发依托〔如大学、研究所等〕情况，合作方式______________________________________________________________________________________________________________________________________________________________________________________________________________________________公司将采取怎样的鼓励机制和措施，保持关键技术人员和技术队伍的稳定_____________________________________________________________________33
16____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司未来3~5年在研发资金投入和人员投入方案〔万元〕年份第1年第2年第3年第4年第5年资金投入人员〔个〕第五局部行业及市场情况行业情况〔应尽可能详细表达行业在国际、国内市场的开展历史、现状及未来趋势；目前和将来的市场需求情况；该行业目前存在哪些特点和缺乏；哪些行业的变化对产品利润、利润率影响较大；进入该行业的技术壁垒、贸易壁垒、政策限制等；行业市场前景分析与预测；本公司在行业中处于什么地位、拥有哪些竞争优势。〕____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________33
17____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________〔注：上述项可另行附页说明〕过去3~5年各年全行业销售总额：〔最好能列明资料来源〕〔万元〕年份前5年前4年前3年前2年前1年销售收入销售增长率未来3~5年各年全行业销售收入预测：〔最好能列明资料来源〕〔万元〕年份今年明年后年第4年第5年销售收入销售增长率本公司与行业内五个主要竞争对手的比拟：〔主要描述在主要销售市场中的竞争对手〕竞争对手生产规模销售额应用的技术营销策略评价33
18本公司市场销售有无行业管制，公司产品进入市场的难度分析_______________________________________________________________________________________________________________________________________________________________________________________________________________公司未来3~5年的销售收入预测〔融资不成功情况下〕〔万元〕年份今年明年后年第4年第5年销售收入市场份额公司未来3~5年的销售收入预测〔融资成功情况下〕〔万元〕年份今年明年后年第4年第5年销售收入市场份额第六局部营销策略产品销售本钱的构成及销售价格制订的依据__________________________________________________________________________________________________________________________________________33
19______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________如果产品已经在市场上形成了竞争优势，请说明与哪些因素有关〔如本钱相同但销售价格低、本钱低形成销售价格优势、以及产品性能、品牌、销售渠道优于竞争对手产品，等等〕________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________在建立销售网络、销售渠道、设立代理商、分销商方面的策略与实施_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________在广告促销方面的策略与实施___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________33
20在产品销售价格方面的策略与实施_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________在建立良好销售队伍方面的策略与实施___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________产品售后效劳方面的策略与实施_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________其它方面的策略与实施_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________对销售队伍采取什么样的鼓励机制_____________________________________________________________________________________________________________________________________________________________________________33
21__________________________________________________________________________________________________________________________________________第七局部产品制造产品生产制造方式〔公司自建厂生产产品，还是委托生产，或其它方式，请说明原因〕__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司自建厂情况下，购置厂房还是租用厂房，厂房面积是多少，生产面积是多少，厂房地点在哪里，交通、运输、通讯是否方便__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________现有生产设备情况〔专用设备还是通用设备，先进程度如何，价值是多少，融资租赁还是自有，是否投保，最大生产能力是多少，能否满足公司产品销售增长的要求，如果需要增加设备，采购方案、采购周期及安装调试周期；如果需要大规模建设，是否选择“交钥匙〞方式进行，“交钥匙〞工程的承包机构是否提供工期、质量方面的保证，如何对这些保证加以实施？〕______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________33
22请说明，如果设备操作需要特殊技能的员工，如何解决这一问题____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________简述产品的生产制造过程、工艺流程〔可以用简图表示〕________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________如何保证主要原材料、元器件、配件以及关键零部件等生产必须品的进货渠道的稳定性、可靠性、质量及进货周期，列出3家主要供给商和客户的名单及联系。_______________________________________________________________________________________________________________________________________________________________________________________________________________主要供给商1__________________________________________________主要供给商2__________________________________________________主要供给商3__________________________________________________主要客户1____________________________________________________主要客户2____________________________________________________主要客户3____________________________________________________33
23正常生产状态下，成品率、返修率、废品率控制在怎样的范围内，描述生产过程中产品的质量保证体系、以及关键质量检测设备______________________________________________________________________________________________________________________________________________________________________________________________________________________________________产品本钱和生产本钱如何控制，有怎样的具体措施____________________________________________________________________________________________________________________________________________________________________________________________________________________________________产品批量销售价格的制订，产品毛利润率是多少？纯利润率是多少？_______________________________________________________________________________________________________________________________________________第八局部管理请说明，公司目前的组织架构〔可以用组织机构图表示〕，另外，为保证融资工程按方案实施，公司准备今后各年陆续设立哪些机构，各机构配备多少人员，人员年收入情况。请用图表统计表示出来，附在本方案中。公司是否通过国内外管理体系认证？_________________________________33
24公司对管理层及关键人员将采取怎样的鼓励机制____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司是否考虑员工持股问题，请说明________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司是否与掌握公司关键技术及其它重要信息的人员签定竞业禁止协议，假设有，请说明协议主要内容___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司是否与每个雇员签定劳动用工合同_______________________________33
25公司是否与相关员工签定公司技术秘密和商业秘密的保密合同___________________________________________________________________公司是否为每位员工购置保险，请说明保险险种__________________________________________________________________________________________________________________________________________公司是否存在关联经营和家族管理问题，假设有，请说明_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司与董事会、董事、主要管理者、关键雇员之间是否有实际存在或潜在的利益冲突，如果有，请说明解决方法___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________请说明，公司对知识产权、技术秘密和商业秘密的保护措施__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________33
26请说明，工程实施过程中，公司需要哪些外部支持，如何获得这些支持____________________________________________________________________________________________________________________________________________________________________________________________________________________第九局部融资说明为保证工程实施，需要新增投资是多少_______________________________新增投资中，需投资方投入______________，对外借贷___________________公司自身投入______________。如果有对外借贷，抵押或担保措施是什么？_______________________________________________________________________________________________________________________________________________________________________________________________________________请说明投入资金的用途和使用方案_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________希望让投资方参股本公司或与投资方成立新公司，请说明原因_________________________________________________________________________________33
27__________________________________________________________________________________________________________________________________________拟向投资方出让多少权益？计算依据是什么？_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________预计未来3~5年平均每年净资产回报率是多少？___________________________________________________________________________________________投资方可享有哪些监督和管理权力________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________如果公司没有实现工程开展方案，公司与管理层向投资方承当哪些责任？___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________33
28投资方以何种方式收回投资，具体方式和执行时间________________________________________________________________________________________________________________________________________________________________与公司业务有关的税种和税率，公司享受哪些政府提供的优惠政策及未来可能的情况，特别是市场准入、减免税等方面的优惠政策____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________需要对投资方说明的其它情况__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________33
29__________________________________________________________________________________________________________________________________________第十局部财务方案产品形成规模销售时，毛利润率为____________%，纯利润率为____________%。请提供：1、未来3年公司销售利润方案表〔按产品分类〕，如：项目本年度明年后年产品产量产品一产品二产品三销售收入产品一产品二产品三合计利润总额产品一产品二产品三合计2、未来3年公司产品本钱表〔按产品分类〕3、未来3年公司资产负债表4、未来3年公司损益表5、未来3年公司现金流量表〔现金流量表按季度编制〕6、未来3年工程盈亏平衡表〔注：每一项财务数据要有依据，要进行财务数据说明〕33
30第十一局部风险控制请详细说明该工程实施过程中可能遇到的风险〔包括政策风险、技术开发风险、经营管理风险、市场开拓风险、生产风险、财务风险、汇率风险、投资风险、股票风险、对公司关键人员依赖的风险等。以上风险如适用，每项要单独表达控制和防范手段〕___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________〔此项可附页说明〕33
31第十二局部工程实施进度详细列明工程实施方案和进度，注明起止时间〔可用工程进度表来说明〕：______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________第十三局部其它为补充本方案书内容，进一步说明工程情况，请把有关问题在此描述〔如公司或公司主要管理人员和关键人员过去、现在是否卷入法律诉讼及仲裁事件中，对公司有何影响〕__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________请将产品彩页、公司介绍册、证书等作为附件附于本调查表后。清单如下：_____________________________________________________________________33
32___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________您在编写?商业方案书?过程中，如果遇到问题需要得到我们的帮助，请与公司工程投资部联系，企业应备资料清单1.营业执照2.公司章程3.验资审计报告4.贷款证5.资信证明6.法人代码证书7.税务登记证8.财务报表〔上年度、本年度、本月〕9.专利证书、鉴定报告10.高新技术企业、高新技术工程证书11.其它说明企业特点的资料12.固定资产13.商业方案书33
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